DO WE NEED AND, IF SO, WHAT ARE THE PRINCIPLES FOR A CURRICULUM AND Essay

DO WE NEED AND, IF SO, WHAT ARE THE PRINCIPLES FOR A CURRICULUM AND PEDAGOGY FOR LIFELONG LEARNING - Essay Example ive advantage over their competitors, just as it means that national economies must spur lifelong learning if they are to become, or remain, competitive; as regards the sociological front, greater social diversity and changing demographics, as in increasingly older and more ethnically and racially diverse populations, has determined the imperatives of lifelong learning as a strategy for older adults to acquire the knowledge deemed requisite for working and competing within the said environment. In other words, the importance of lifelong learning emanates from both the aforementioned changes and the mercurial, ever-changing, nature of global and national economies. There is no doubt that lifelong learning, due to the reasons mentioned in the preceding, is a critical imperative. The question is whether this means that the development of a curriculum for lifelong learning is necessary. As this research will argue, traditional curricular models cannot be applied to lifelong learning as these only embrace formal learning which usually unfolds within a classroom setting. In direct comparison, lifelong learning embraces all of formal and informal types of learning and may be defined as a continuous process of learning, autonomous and directed, formal and informal, theoretical and practical. Following a review of the implications of lifelong learning and a clarification of the meaning and structure of curriculum, this research will argue that while lifelong learning does not need a curriculum, it does need a model. As broadly defined by Knowles (1980, p.25), adult education is â€Å"a set of organized activities carried on by a wide variety of institutions for the accomplishment of specific educational objectives,† and Rachal (as cited in Merriam & Brockett, 1997) described the workplace as â€Å"a major force in the changing nature of adult education† (p. 151). Darkenwald and Merriam (1982, p. 9) defined adult education as â€Å"systematic and sustained learning

Leadership Essay Example | Topics and Well Written Essays - 250 words - 63

Leadership - Essay Example ccording to Zenger and Folkman, the plan action method works when our leadership performances are not encouraging, hence we ought to apply the action plan method to the issue and try to improve our performances. The approach to change the plans suggested by Zenger and Folkman is also known as the Linear Development Model. This model gives the current performance which determines the performance we desire in the future. The future performance gives our customers and those we lead the confidence in our profession and organizations. (Zenger and Folkman, 2009, p. 196) Secondly, we are educated on how we can approach development. The plans used in this case are the linear plans. The book focuses on helping leaders to change from poor performance to better one. The linear plan is a unique perspective that helps us to change and develop our leadership skills for better performance in the organization. However, Zenger and Folkman hit a warning to us trying to apply exceptional changes on explicit competences. This might hinder our leadership improvement as they say (Zenger and Folkman, 2009, p.217). In conclusion, the above plans suggested by Zenger and Folkman, might be effective and useful perspectives in improving our leadership skills. If well applied, the linear plan and the action plan new insights and approaches to better leadership skills which definitely improve the performance of the

Tyson’s Marketing Move Essay Example for Free

Tyson’s Marketing Move Essay An article in the Australian (31 January 2007) entitled â€Å"Ethanol boom fuels food prices: Tyson† talks about the Tyson’s view on boosting ethanol production. Tyson, the leading producer of meat and poultry products calls the attention of the US government as to the increasing cost of corn feeds due to booming production of ethanol. This article illustrates how an issue can affect the marketing activities of companies. The marketing plans of a company are affected by a dynamic marketing environment.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The marketing environment of a company is composed of several forces. This includes competitive, economic, political, legal and regulatory, technological and socio-cultural forces (Pride Ferrell, 2006, p.8). These forces affect both the customers and the marketing mix of the company. Marketing mix is referred to as elements of marketing that will satisfy the customers. These elements are product, distribution, price and promotion. Product refers to a good, a service or an idea. Distribution deals with making the product conveniently available to the customers. The price variable relates to decisions and actions that will lead to determining product prices. Promotion refers to activities of the company that will inform customers about the organization and its products(Pride Ferrell, 2006, pp.6-7). A marketer mixes these elements and determines the right combination that will result to what customers would need and want. The Tyson-Ethanol article shows how the company used the booming ethanol issue as a marketing tool. The company president and chief executive gave the company’s stand on the food-vs-fuel debate by recognizing the effect of ethanol produced from corn crops to the global prices of food. By doing so, it is somehow promoting that Tyson wants its products to be affordable to the customers but because of this issue, prices may increase. This illustrates how economic and technological forces of the marketing environment can affect the element of pricing and promotion in the marketing mix.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   According to Pride and Ferrell (2006) the effect of the forces of the marketing environment on both the company and the customer can be dramatic and unpredictable. It can either be a problem for the marketers or a great opportunity to generate new products or new ways of getting the customer’s attention. Companies who are alert to changes in the marketing environment can capitalize on these issues. Marketers can readily adapt to these changes and use them as opportunities that will be beneficial to the company. As Borden (1984, p.9) said â€Å"the skillful marketer is one who is a perceptive and practical psychologist and sociologist, who has keen insight into individual and group behavior, who can foresee changes in behavior that develop in a dynamic world, who has creative ability for building well-knot programs because he has the capacity to visualize the probable response of consumers, trade and competitors to his moves.† The marketing team of Tyson, through this article, shows that they are aware of an issue that they foresee would affect their business. That then shows how they adapt and plan accordingly their next move. References: BORDEN, N H. 1984. The Concept of Marketing Mix. Journal of Advertising Research, vol. 2, p. 9. CAMERON, D. Ethanol boom fuels food prices: Tyson. 2007. The Australian, 31 January. PRIDE, W M, and O C. FERRELL. 2006. Foundations of Marketing. Boston: Houghton Mifflin College Division

Campbells Food Industry Competition

Campbells Food Industry Competition The rivalry among companies in the food processing industry is high and intense. These food processing companies are competing on price, quality, taste, health factors, product innovation, and product benefits (The Food Processing Industry 2006). Campbells major rivals are General Millis Progresso, Heinz and Kraft Foods. As a multinational food processing company, Campbells faces an extremely competitive market in internationally, nationally and locally due to the similarities between each soup producer and wider selection of products provided by other food processing company. (Ellison, Sarah 2003) On the other hand, various types of generic soup brands in the existing market which offer products in lower price have raised the competitive pressure. However, the Campbells high quality of soup products and the ability to keep low production costs weaken the rivalry of the generic soup brands. For instance, Campbells price their soup products only 20 to 25% higher than generic brands while maintaining a level high quality. Campbells would have to continue developing superior healthy food to distinguish itself from Progresso and smaller soup maker companies. 3.1.2 Threat of New Entrants The threat of entry depends on the presence of entry barriers and the presence of new entrants to a food processing industry typically bring to it new capacity and the want to gain market share. (Wheelen Hunger J.D 2007) Campbells major rival- Kraft foods and General Mills, create high entry barriers in food processing industry through their high levels of advertising and promotion. Besides, the intense competition in the food processing industry makes it hard to access in the market. Smaller food processing companies often have difficulty obtaining supermarket shelf space for their products as large retailers charge for space on their shelves and give priority to the established companies who can pay for the advertising needed to generate high customer demand. According to Ghemawat Collis (2001), the economy is a major factor as if the company wants to be a part in this food processing industry it must be able to face high costs for strong competition. Moreover, the slow market growth rate for the food processing industry causes acquisition between companies, resulted the barriers to entry are high with so many food processing companies and little to zero capacity remaining for any more companies. 3.1.3-The Threat of Substitutes Products The rivalry from firms of other industries which offer substitute products is intense as they are producing, supplying and serving the same food products that the food processing companies are. For example, Dunkin Donuts is in the foodservice industry and Campbell Soup Company is in the food processing industry, yet Dunkin Donuts serves soup and Campbell Soup sells soup. Consumers can still go to Dunkin Donuts and acquire the similar soups that Campbell sells. (Wall Street Journal 2003) 3.1.4- Bargaining power of buyers Consumers affect the food processing industry through their ability to force down prices, bargain for higher products quality and services, and play competitors against each other. The bargaining power of buyers is high as there are huge tendency of new entrance with new and variety of products. Besides, consumers prefer choosing products which offer lower prices. For example, Campbells soup products price is relatively 20 to 25% higher than generic brands in grocery stores, hence some consumers would choose generic brand products in the market rather than Campbells. Besides, the profitability obtained by the company is also determined by consumers. Food processing companies would be forced to lower prices if consumers think that the prices are too expensive as consumers tend to stop buying their products or switch to supplements. 3.1.5- Bargaining power of suppliers Suppliers can affect the food processing industry through their ability to raise prices or reduce the quality of purchased goods and services. In case quality products the suppliers face an important factor. Due to the inflation the overall price of materials has been significantly increased. Campbell has always purchased high quality ingredients produced from local farmers. In 2006, Campbell launched Campbells Supplier Diversity Program to grow its diverse supplier base and to ensure that the supplier base better reflects the markets served. In 2007 the Campbells goal to spend with diverse suppliers was $121 million, but the actual spend with diverse suppliers was $129 million. (Campbells CSR 2008) So for Campbells, there is a 3.2.0- Swot Analysis A swot analysis allows the Campbell Soup Company to determine the extent of the strategic fit between its capabilities and the needs of its external environment. According to Henry(2008), the company can seek to match its strengths and weaknesses to the opportunities and treats it faces in current competitive food processing industry. The Campbells products portfolio includes soups, sauces, biscuits and chocolates and has a strong research function with high capabilities in new products development. 3.2.1-Internal Analysis-Strengths Innovative Campbell has always applied the spirit of innovation in every aspect of its business. At Campbells manufacturing plants in Napoleon, Ohio, and Paris, Texas, an innovative method called overland flow is used to treat wastewater. In terms of products introduction, the company has been consistently quick to come up with new products in the market. For example, the first portable soup product, Soup at Hand, the new microwaveable products such as Chunky and Select. Besides, Campbell frequent updates the products appearance with more contemporary design and new photography. Its popular gravity fed shelving system have been installed at 24,000 retailers nationally and credited for rejuvenating the soup aisle, expanding the category and vastly improving the shopping experience. Campbell is innovative to gauge consumer satisfaction and expectation. (Campbells Corporate Social Responsibility Report 2008) 3.2.2-Weaknesses Declining Market Share The Campbells market share in soup drop from 60% in 2007 to 49% as of October 2009. This is due to more and more private labels continue to enter the market by providing quality products in lower price. Some consumers have switched to try private labels and resulted private labels have gained 11%of the market share. On the other hand, Campbell has also faced stiff competition from brands such as General Mills Progresso and Nestle. (Campbell Soup Co Form 10-Q Quartery Report 2010) 3.2.3-External Analysis-Opportunities Demand for Wellness Products In recent years, the trend towards being more health-conscious has arisen from two main consumer groups. The younger generations currently focus more on low calorie content and on the go meals. For the more mature age group, their diets require health-consciousness in terms of limiting their sodium intake due to increased risk of ailments. Campbells Soups core product categories, notably soup and bakery products, are widely perceived as healthy and are compatible with the further development of health-oriented products, such as the existing and expanding line of Select Harvest and Healthy Request soups. In conjunction with the product improvement, Campbell has announced to expand its industry-leading sodium reduction program and to reduce the sodium content in 23 of its condensed soups by up to 45 percent in fiscal 2011.(Campbell Growth Plans for U.S 2010) 3.2.4-Threats Intense Competition Campbells main profitable core soup category has been facing intense competition and also been losing market share to its strong competitors, particularly General Mills Progresso and private label brands produced by companies such as Wal-Mart. Moreover, Campbells other segments have not produced consistent profits. According to Wolpert (2002), shifting consumer habits and preferences indicate the need to constantly innovate their products and minimize costs, in order to retain loyal consumers and keep up with the fast-changing consumer environment Extensive Laws The company is governed by a multitude of local and international laws and regulations with regards to food safety and environmental standards. For instance, in accordance with the Federal Food, Drug and Cosmetic Act, Campbells food products must be inspected before they can be marketed. The company faces the risk of fines, injunctions, recalls or asset seizures, and criminal sanctions if it violates these laws and regulations. ( Campbells CSR 2008) 3.3.0- Benchmarking Campbell understands the importance of using benchmarking to evaluate performance. Hence, the company analyzed few top companies which mainly involved in food and beverage processing manufacturing company in a few aspects such as sustainability, supply chain, consumers, community and workplace. Moreover, Campbell have also highlighted the primary ways that companies are implementing their goals as well as select initiatives and key past achievements. In terms of community, Campbells have chosen to focus on nutritional and environmental programs by partnering with nonprofit organizations, universities and Think Tanks to conduct RD for new products. Besides, it also partnered with environmental experts to develop innovative solutions to protect the environment. For instance, Nestle has been launching malnutrition and obesity programs targeting children and adolescents of lower-income families while General Mills has been contributing 5% of pretax profits to charitable causes. The Campbells benchmarked the best practices by promoting nutritional and hunger elimination programs. Besides, Campbells also promote micronutrient products to attend lower income families and develop environmental initiatives. (Campbells Annual Report 2009) In terms of workplace related programs, Nestle, Coca Cola, Pepsi.co, General Mills, have done excellent job. For instance, Pepsi CO has been providing job opportunities for people with disabilities while General Mills, the company has reduced lost-time injury rate by 25% over five years. Hence, Campbell benchmarked and developed workplace programs by focusing four key areas: Ensuring diversity of the workforce thereby bringing a broad range of talents and perspectives to the business Helping employees achieve both personal and professional development Ensuring the health and safety of employees both at home and at work Ensuring that employees have a fair work environment Campbells strived for an injury-free workplace through a strong health and safety program supported by high employee engagement. They train their employees to conduct their activities in a safe and environmentally responsible manner. (Campbells CSR 2008) 4.0 Strategy Formulation For Campbells to achieve sustainable competitive advantage in food processing industry, strategy formulation which derived from the objective and mission is undertaken. Porter (1980) argues that competitive strategy is about developing a defendable position in an industry which enables a firm to deal with the five competitive forces and thus generate a superior return on investment for the film. 4.1 Business Level Strategy-Differentiation To achieve superior value that is recognized by the consumer, Campbells needs to provide unique and superior value to the customers in terms of its products quality and value added up services. It is appropriate to relate differentiation strategy to the Campbells Soup Company as the companys goal is very straight forward, which is Together we will build the worlds most extraordinary food company by nourishing peoples lives everywhere, every day. Campbell has always focused on providing superior, healthy and nutrition food by expanding their icon brands in simple meals (especially soup). The Campbells latest plans are to enhance more than 60 percent of its condensed line with product improvements, further sodium reduction, more contemporary packaging, improved shelving systems and new marketing aimed at the simple meals category. ( Campbell Growth Plan 2010) Nowadays there are increasing numbers of consumers who are very concerned with nutritional values of foods they eat. The Campbells Soup Company which is having superior research abilities has been taking advantage of this avenue and further develops this product line. According to Douglas R. Conant, Campbells President and CEO, Campbell is going to fire up the important condensed soup business and step up the competitive posture of their ready-to-serve products. (Campbells 2009 annual report) The improvements and innovations of Campbells has made over the past several years has made Campbell outwit most of its rivals in the condensed soup category. Low-sodium products are pivotal to Campbells long term success as the majority of Campbells consumer base isbaby boomers. The majority of baby boomers diets are comprised of low sodium. A recent study shown that high cholesterol, attributed to high levels of sodium intake, is the number one diagnosed health condition for the baby boomer generation.The condensed soups have one of the highest sodium contents of all processed foods in existing market. Therefore Campbells low-sodium products have differentiated themselves with many rivals. Besides sodium, Campbells also has to focus on other aspects such as MSG and low calories of its soups by hoping that these healthier offerings will help gain market share among younger, more health conscious consumers. (Campbell CSR Report 2008) Besides, Campbell understands that creating a quality product begins with quality ingredients. Campbell purchases most of the ingredients from domestic farmers in countries where they manufacture products and also obtain certain ingredients from carefully selected suppliers around the world. Any ingredient that does not meet the quality requirements will not be used in a Campbell product to ensure superior product quality. On the other hand, providing value-added services help Campbells to outwit its existing rivals. Campbell continually experiments with new programs to provide consumers with useful information on meal ideas, health and wellness, and other tips. For example, each day their Campbell Meal-mail program delivers nearly 500,000 recipes electronically to busy Americans who are hungry for convenient, great-tasting meal ideas that will please their families. Consumers can access the Campbells Kitchen website at any time to download recipe ideas that have been tested and approved by Campbells nutritionists. Consumers also have the opportunity to share their ideas and comments on recipes with one another on the Campbells Kitchen website. ( Campbellsoupcompany.com) It is suggested that the Campbell Soup Company to improve the flavour of its soup products to attract more demand. Besides, Campbell can try to create more contemporary design for its existing soup products instead of the familiar red and white colour design in order to stand out from various types of products in the market. 4.2 Corporate Level Strategy-Diversification The corporate level strategy of The Campbell Soup Company deals with three key issues: i) The firms overall orientation toward growth, stability, and retrenchment. ii) The market in which the company competes through its products and business units iii) The manner in which management coordinate activities and transfer resources and cultivates capabilities among product lines and business units The Campbells operates with four products divisions and has expanded its product to microwavable soups to make customers more convenient for preparing soup without container. (Campbells annual report 2009) Obviously, the Campbell Soup Company, which is a decentralized company, has been using a related diversification multiproduct strategy. Its strategy is to diversify its business to produce several products, and expanding its market share. Campbell used its engineering support and diversified production to support customers with convenient, good taste and quality food. To support its operating system, department such as Research Development (RD), product development, engineering systems, are required to produce high quality and stable operating system to avoid the unexpected shut down. Campbell has tried to use unrelated diversification strategy under the leadership of McGovern as Campbells CEO with the aim of rapidly expand product line to increase profits and revenue. Campbell has tried to acquire other firms to quickly gain access to new products and new markets. Instead of acquiring only food products, Campbell began to use the unrelated diversification strategy to acquire firms that it felt were positioned to capitalize on the consumers trend and also bought firms involved in all types of business. For example, the triangle Manufacturing Company, a fitness products maker, which is clearly unrelated to the firms core products. (Ireland, Hoskisson Michael 2006) A major reason for Campbells failure to generate financial economies while using the unrelated diversification strategy is that the firms approach to managing its core products divisions never changed. At the same time, corporate headquarters personnel didnt implement the strong financial controls necessary to efficiently manage an internal capital market. David Johnson who replaced McGovern decided that Campbell should not longer use the diversification strategy but to reduce the level of diversification by using related constrained strategy to create value through operational relatedness. Campbells related constrained diversification strategy involves transferring core competencies which lead to competitive advantage and start with value chain analysis to identify ability to transfer skills or expertise among similar value chains and on the hand, to exploit ability to transfer activities. Campbell should enhance more than 60 percent of its condensed line and be more committed to a ccelerate the performance of their existing portfolio, most notably in U.S. soup, and continuing to lay the foundation for superior long-term growth. (Campbell Growth Plan 2010) 4.2.1 External Acquisitions and Partnerships Through value-creating external development, Campbells is able to increase its market presence throughout its product lines. For instance, Campbells Baking and Snacking segment is positioned to grow due to the companys recent acquisition of Ecce Panis, a manufacturer of artisan breads. This acquisition allows Campbells to enter into the thriving artisan bread market. With the ever growing foreign population in America, it is suggested that Campbells should consider products that have more of the ethnic background of these immigrants. The brand could quite possibly extend the depth of the line with consideration to the vast number of different tastes in the society today. 5.0- Strategy Implementation A clear mission statement helps in providing focus to an organization and is essential for effectively establishing objective and formulating strategies. (Haberberg and Rieple 2001) In order for the Campbell to proceed into a future where competition is highly competitive, they need to define who and what they truly are, their concerns, their philosophies, and what gives them the competitive advantage over their competitors. This must be clear throughout all areas and divisions, at all levels in the company, in order for the implementation of the mission statement to be successful. The Campbells strategy implementation includes designing the organizations structure, allocating resources, developing information and decision process, and managing human resources, including such areas as the reward system, approaches to leadership, and staffing. According to Wheelen and Hunger (2007), the strategy implementation process includes the various management activities that are necessary to put strategy in motion, institute strategic controls that monitor progress, and ultimately achieve organizational goals. 5.1- Management Issue Restructuring In food processing industry one year is relatively indiscernible from the next from a macroeconomic point of view. Campbells corporate strategy and the companys management structure have undergone several restructuring since 1980. On April 28, 2008, the company announced a series of initiatives to improve operational efficiency and long-term profitability, including selling certain salty snack food brands and assets in Australia, closing certain production facilities in Australia and Canada, and streamlining the companys management structure. As a result of these initiatives, in 2008, the company recorded a restructuring charge of $175 millions. The charge consisted of a net loss on the sale of certain Australian salty snack food brands and assets, employee severance and benefit costs, including the estimated impact of curtailment and other pension charges, and property, plant and equipment impairment charges. The cost of restructuring activity is shown at Appendix 2 Workforce Diversification The Campbell strive to uphold their promise of Campbell Valuing People, People Valuing Campbell by providing employees with the resources required to do their jobs well; competitive compensation and benefits; the opportunity to learn; and grow through their work. At present, the Campbells Board of Directors consists of 14 independent members and one company executive, the CEO, Doug Conant. Board operations are managed by an independent, non-executive Chairman. The Board believes that diversity in the backgrounds and perspectives of their directors contributes to sound corporate governance. Currently, three of their directors are women, one director is from India and one director is African-American. The Campbells Board of Directors is shown at Appendix 3. The CEO believes that workforce diversity is essential to be a mainstay within the company overall strategic objectives. Hence, Campbells is committed to attract a diverse group of talented employees and providing all their associates with development opportunities and a culture in which they can flourish and provide their employees with career development and quality-of life enhancements that make Campbell a special place to work. The directors receive annual fees equal to the median directors compensation paid by peer food and consumer products companies. Approximately 50 percent of each directors fee is paid in cash and 50 percent is paid in common stock. Director stock ownership requirements have existed at Campbell since 1993. Currently, the directors beneficially own more than 44 percent of the companys common stock. (Carlin, M Harris R 2008) Though the Campbells has successfully implemented workforce diversification strategy, it is recommended that the company offers stock options to their rank-and-file employees too. By offering employee stock options, workers are given the chance to buy shares in their company at a specified price. The grant or strike price, should be pegged to the value of the stock when it is offered to employees. Employees have the option of buying the stock at a set price then selling it after a period of time. Employee Engagement The Campbell believes that employees will feel most valued when they are fully informed, understand the companys business goals and plans and are invited to offer their feedback on a regular basis. In 2007 and 2008, Campbell was recognized by Gallup as one of the Best Places to Work in America. The company believes that its work environment has contributed to their relatively stable retention rate and their improved marketplace performance. (www.euroinvestor.co.uk) Campbell conducts annual employee survey to develop work group action plans, empower individual employees to improve the workplace and to strengthen the companys business practices. 5.2 Marketing Issues The Campbells understands that successful marketing implementation is affected by marketing variables. 5.2.1 Market Segment The companys 2009 financial reports segment their business into four key categories: US Soup, Sauces and Beverages, Baking and Snacking, International Soup, Sauces and Beverages, and North American Foodservice. With sales approximating $3.8 million, US Soup, Sauces and Beverages accounted for approximately half of the sales in FY 2009 and drove the bulk of profits for the company. Core brands like Campbells, V8, Swanson and Prego delivered a combined 4% growth through a combination of innovation, consumer trade downs, and improved distribution channels.( Appendix 2) 5.2.2 Marketing Strategies Product The Campbells positioning is providing healthy and nourishing products within the product line. * The product line width come in many different options. This being said, the depth of the product line is in fact the largest. Each product comes in a multitude of different sizes and flavours. The brand offers adequate products for the consumers. * In addition to the size and flavours, the packaging is well organized for that of single or multiple item purchasing. * The packaging also achieves an accurate perception in the consumers mind. They use well known athletes to convey the message of health to the consumer. Price * The pricing of the products within the brand name are consistent with that of the positioning. They provide the perception that to eat healthy the consumer should not have to pay more. * The Campbells brand is typically priced at twenty cents above that of their major competitors. This is the act of swaying the consumers mind to the perception that Campbells is of a higher quality than the competitors. * While operating in an elastic market, Campbells employs special event promotional pricing strategies in order to remain competitive. * The company also offers discounted pricing on certain seasonal items and during holidays. In addition to these promotional strategies, they employ the odd even strategies to convey the message that their brand is that of higher quality. Distribution * Campbells brand is distributed intensively throughout all geographic locations within the United States and many foreign countries. * In the distribution process, Campbells deals with wholesalers and retailers thus creating the supply channel. This is a very profitable concept as long as the lines of communication remain opened. Catalog marketing is also another form of distribution that is employed. This is easily achieved due the fact that the shelf life of the products is long. * The products are very easily purchased at any marketplace at any given region of the US. Promotion * In using the most recent athletic figures in their advertisements, they are successful in maintaining their position of health. * In the use of the retailers to help marketing, they are employing the cooperative advertising technique. This helps to advertise their products from numerous different angles. The effectiveness of themarketingstrategiesemployed by Campbells has made them recognized as the premium brand within their product lines. In comparison to the competition, Campbells focuses a great deal on interacting with the public with such efforts as sweepstakes and giveaways and also education. Their public relation efforts have ranked them as one of the most society conscious brands in the business. 6.0 Conclusion A strategic analysis is most applicable to strategic management at the business unit level of large multinational firm such as Campbell Soup Company. At the strategic analysis stage, internal and external environmental scanning by using Porters 5 forces model and Swot analysis are conducted. Besides, benchmarking is used to evaluate performances. Strategy formulation which derived from the Campbells objective and mission is undertaken to outline the business level and corporate level strategies. Strategy at business level deals with which market the company chooses to compete while strategy at the corporate level is more concerned with managing the portfolio of business. The final strategy implementation stage includes the management issues, staffing and marketing variables which can influence the profit margin of the company. List of References 1. Campbell Soup Company, About Us, online, retrieved 2 March 2010, http://www.campbellsoupcompany.com/about_us.asp 2. Henry, A 2008, Understanding Strategic Management, Oxford University Press, New York United States 3. Porter, M. E. (1996) What is Strategy,Harvard Business Review, 74 (6):61-78 4. Food Processing Industry,2006, retrieved 6 March 2010, http://www.miti.gov.my/cms/documentstorage/com.tms.cms.document.Document_7674150a-c0a81573-2d952d95-c9439446/Chap%2019.pdf 5. Wheelen T.L, Hunger J.D, Concepts in Strategic Management and Business Policy, 2007, tenth edition, Pearson Prentice Hall, United States of America 6. Ghemawat, P., Collis, D., Pisano, G. and Rivkin, J. (2001) Strategy and the Business Landscape: Core Concepts, Upper Saddle River: Pearson Education. 7. Campbells Corporate Social Responsibility Report 2008, retrieved 6 March 2010, http://www.campbellsoupcompany.com/csr/documents/Campbells_CSR08.pdf 8.Campbell Outlines Growth Plans for U.S. Condensed Soup Business, retrieved 5 March 2010 http://investor.shareholder.com/campbell/ReleaseDetail.cfm?releaseid=445289 9. Carlin, M Harris R 2008, Mm! Mm! Good! for the Long-Term, The Story of Campbell Soup Companys Long-Term Compensation Strategy, New Jersey 10. Haberberg, A. and Rieple, A. (2001) The Strategic Management of Organizations, Essex: Pearson Education Limited. 11. Wolpert, J. (2002) Breaking out of the innovation box, Harvard Business Review, pp.77-83. 12. R. Duanne Ireland, Robert E.Hoskisson, Michael A.Hitt, Understanding business strategy : Concept and Cases, 2006, Published by Thomson Learning, pg150(corporate level strategy) 13. Campbell Soup Company Annual Report 2009, United States of America 14. Campbell Soup Co Form 10-Q Quartery Report, 2010, New Jersey 15. Campbell Soup Company Receives the Gallup Great Workplace Award 2010, retrieved 8 March 2010, http://www.euroinvestor.co.uk/news/story.aspx?id=10937984 16. Porter, M. E. (1980) How Competitive Forces Shape Strategy,Harvard Business Review, 57 (2):137-145. 17. Campbell lowers outlook, plans soup changes, retrieved 5 March 2010, http://www.msnbc.msn.com/id/35445380/ns/business-consumer_news/Will cut sodium and change the design and packaging of some brands 18. Ellison, Sarah, Campbel

The Philosophy of Teaching According to Dave :: Educationg Educating Teaching Papers

The Philosophy of Teaching According to Dave Still very much in the developmental stage, the mere thought of a philosophical idea creates a shiver. Older and more worldly than most students, experienced seems to fall short when describing cultural diversity. Thinking inside the box is just hard to do; conventional falls short of my teaching platform. The platform needs to consist of more than what exists in the confines of books. Besides the eclectic mix of essentialism, and behaviorism, the underlining progressivism will be ever present. A history major, I believe there is more than what can be read in a book. The expressions, passion and theatrics just do not exist between the covers of textbooks. Teaching history from a book falls short of telling the story. It is full of epics, and lessons not just dates to learn. It is those lessons that our youth is lacking. The most concerning thing in today’s schools is the lack of respect, for the teacher as well as the institution they represent. We live in a new world full of true stories, not in the Beaver Cleaver world of perfection. Youth is wasted in the pursuit of a duel household reality. A parent at home to instruct morality is increasingly becoming non-existent. Children are going through life with out mentors and roll models, except for what they see in the media. The belief that education should involve the whole child is not lost here. I believe that an open line of communication must exist between the student and the teacher. I do not believe in labels and stigmatisms that cubby hole any child. We as educators have a plethora of resources at our disposal to impart, at the same time remaining the all-important professional. Our job as teacher is not just to regurgitate facts but also to communicate their importance and value to the student and their life. It is said that a child will learn all they need to know to survive society before the age of seven. I do realize that the need for the basics is beyond reproach.

The Role of Business in Foreign Policy Essay -- Foreign Policy

Throughout the course of American history, business-related interests have played a predominant role in influencing foreign policy. Foreign policy determines how America conducts its relations with other countries. It is designed to further certain goals such as security and trade. More importantly foreign policy seeks to ensure America’s security and defense and its ability to protect America’s national interests around the world. National interests that shape foreign policy covers a wide range of political, economic, military, ideological, and humanitarian fields. This is the stand the United States has taken in the last decades in regards to foreign policy. While the US government conducts its foreign policy, the public is kept purposefully unaware of the motives behind some major decisions it takes and most of the operations related to foreign policy. Even though the US foreign policy is set to protect its well being and to spread democracy, I think the US foreign p olicy is not only influenced by business but is controlled by those with these business-related interests as well. In this essay I will argue the magnitude of the influence of business on foreign policy in the United Sates government. For most of America's history, foreign policy has reflected an obsession with open markets for American business. Democracy and capitalism are associated with open markets, and the US has made the spread of democracy and capitalism across the world a priority. The US has been anticipating the Arab Spring; the fall of the tyrants in the Middle East opens unexploited markets. This opens new markets that have been controlled by dictators like Muammar Qaddafi who expressed their hatred to the US and anything associated to it. The spread ... ...we come to notice that beneath a multitude of causes influencing the flow of history, lays a valid and strong economic one. Works Cited Ells, Mark Van. 1998. "No Blood For Oil: Protesting the Persian Gulf War". Journal for the Study of Peace and Conflict Garten E. Jeffrey. 1997. " Business and Foreign Policy". Office of Foreign Affairs Jacobs, R. Lawrence . 2005. " Who Inï ¬â€šuences U.S. Foreign Policy?" Vol. 99, No. 1. American Political Science Review. Mandelbaum, Michael. 2010. The Frugal Superpower: America's Global Leadership in a Cash-Strapped Era. New York: PublicAffairs books. Sean , M. Lynn-Jones. 1998. "Why the United States Should Spread Democracy." Discussion Paper 98-07, Center for Science and International Affairs, Harvard University Shaw, F. Eugene. 1979. ‘Agenda-setting and mass communication theory’, 25, 2 , p.101. Gazette

Magazine Article: Romeo and Juliet Essay

Aya Temimi, does this name ring a bell ? Of course ! The most amazing director of all time, billions of fans and directed one of the most famous love stories: The Titanic. Aya Temimi has already sold out, not a million but a BILLION copies of The Titanic. Not only that was a highlight in her amazing career but also being the best director at such a young age (20 years) is very rare, especially, in this new generation. Who would have thought ? That this small girl from the smallest country on Earth would become THIS big? (not me) but a lesson is learned: don’t judge a book by it’s cover or in this case (by it’s surrounding). The amazing Aya took a break for a couple of years, but now she’s back and better than ever. She is willing to win our hearts back by redirecting the famous romantic movie: Romeo&Juliet, we will experience it on whole different level, with new actors and a new director (Aya Temimi). The movie is expected in June 2013, a bit too much wai ting for us but you know what they say: haste makes waste, so we have to hold our horses (even though we can’t). Readers, pick up your ears (or may I say eyes?) because we have a very exclusive interview with the one and only: Aya Temimi ! Hello love, we’ve heard everything about your new movie coming out and we, seriously, can’t wait ! So, would you like to tell us who’s lucky enough to cast the roll of Romeo and why you chose him? Good morning darling, the lucky young man has to be Justin Bieber (of course). I chose him because he has the whole package: the personality, the looks, the fame and the fans and that can work in our advance. Justin is a very wise young man who’s head over heels in love with his beautiful girlfriend (Selena Gomez, who by the way will play the role of Juliet) , that’s really an icing on the cake because Justin wouldn’t have to â€Å"act† in love and it will look more realistic. Justin is also down to earth and really passionate about his music, and Romeo is also passionate but in this case not about music, but about love. Another treat that they both have in common is the fearlessness, they aren’t afraid to do what they want and what they love. Justin isn’t afraid to get critic on what he does, because it wouldn’t stop him from doing it and that’s something that many people admire. As you (obviously) already have seen on the news : Bieber is a hopeless romantic just as Romeo, I mean, seriously, renting the whole strapless center to watch The Titanic with his lovely girlfriend? Awesome. Wow, that’s quiet an explanation you gave. So, you already spilled the secret about who’s gonna play Juliet. But, my question for you this time is; why did you chose her? First of all, Selena is a very determined and strong women who loves Justin to death and she did go through a painful period, full of heartbreaking comments and rumors but the love she has for Justin conquers them all. She also showed her loyalty just as Juliet by staying with him even though he was rumored to be the father of the child of Maria Yeater (a fan of Justin) , and even when people really doubted them to last due to the age difference between Justin (18) and Selena (20) (big deal) they are still going strong. Juliet’s love for Romeo was infinite and she would (literally) take the bullet for him, It’s actually just how Selena is loyal towards Justin but then in a more dramatic and difficult way. Oh I think they will be going strong for a long time, without a doubt. But sweetheart, we are really eager to know who’s going to play the courageous Mercutio ? Well, that was a difficult choice, it took me a whole lifetime to chose that one. As we all know Mercutio wasn’t just a very loyal and courageous friend, he was more than that. He was the brother Romeo never had, so I needed someone really close to Romeo, in this case( Justin ), to play the role. That has a reason, because Justin needed to experience the pain Romeo was feeling when his best friend was lying lifeless and vulnerable on the ground while Romeo was watching him bleed to death, believe me, that wasn’t just a slap on the wrist. To cut a long story short; we needed someone who was emotionally involved with Justin. Ryan Butler, Justin’s brother from another mother. He’s a very charismatic young fella who has the ladies dropping themselves at his feet (he sure loves that), he loves the attention and is very energetic, just as Mercutio he has a very strong bond with Justin and would do anything for him. Ryan is really fun-loving, he likes to go out a nd just have the time of his life but he can be very serious and protective when it comes down to Justin. The funny part is that he has the same personality as Mercutio, he’s one of those persons that can joke and make you laugh all the time even if he’s in serious pain or in a wrong situation and that, perfectly, resembles Mercutio. You talk so passionate about your characters, it must have taken a while before making a definite choice because it sure doesn’t sound as a piece of cake. Love, let’s continue: who’s playing the lovely Nurse? And why? The Nurse is played by someone who’s very special to me, the apple to my eye: my lovely mother. It did take a little effort but after a few crocodile tears and my dramatic begs, I really had to bend over backwards, but it was worth it. I chose my mom because I believe that no one would play the role of The Nurse better than a mother. The Nurse represented someone who’s very talkative and caring,surprisingly, so is my mom. I could go on and tell a billion things about my lovely mother, but she does resemble The Nurse: because The Nurse was there for Juliet when she wanted to vent to someone about her love life , just like a mother should be (shame on you, Lady Capulet). She helped her through everything: giving her advice, marrying to Romeo, sneak out, cover up for her and simply support her and didn’t make her feel like she’s on her own. Wow, you do have a way with words ! So, lets move one to the last person: Benvolio. Who’s going to play his character? And why? Hmmpff, I feel like a radio, repeating the same songs. Thank you, Benvolio is going to be played by (I have to cross my fingers on this one) my dad. My dad is an amazing person and, obviously, father. He’s really peaceful and doesn’t like fights or any violence but he does know how to have fun, he’s a real fuddy duddy. My dad is a very loyal family man and would do everything to keep his family together and live in a peaceful atmosphere. He’s the type of person who keeps his chin up no matter what situation he’s in, that’s why he’s good at giving advice and that also resembles one of Benvolio’s treats. Benvolio also gave Romeo advice to keep looking at other women and forget about Rosaline, he showed Romeo that there are plenty fish in the sea. Another treat of my dad is that he’s very thoughtful, unfortunately, sometimes he thinks too much but after all he’s a men who’s practical: he doesn’t just say, he does. One other similarity of my dad and Benvolio is that they both are, clearly, honest as you might know Benvolio was utterly honest when he was asked by the Prince to explain what happened that day between Romeo, Tybalt and Mercutio. You keep amazing me, Aya ! Unfortunately, this interview has come to an end but before we say goodbye, I would like to ask if you wanted to add anything? First of all, thank you for everything, I really liked the interview and I would surely do it all over again (if I had time). Most important is that I wanted you to know why I chose those characters who never, actually, acted before. I chose specifically those persons because I have faith in them, I believe that they would amaze the public because each one of them has something,clearly, doozy. The other reason is because I wanted them to experience something new, something they would have to work hard (harder than they do) for and I wanted them to believe that a house divided against Itself can not stand, that they needed to work together and learn from each other to work this out. After all they were all in the same boat , they will all face the same things, the same critics that back seat drivers will have. To conclude everything: we had the time of our lifes, we nearly died laughing at each other after filming the same scenes countless times over and over again and the most import ant thing is that at the end of this roller coaster, we became one big family. That was deep, girlie ! I can see that it came deep from your heart, I wish you the best and I will, surely, see you ! Elvis left the building, everyone ! To the last: Romeo&Juliet is coming out in June 2013 ! Specific data will be announced on the 15th of May.